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Veritat is a start-up seeking to leverage process and technology innovation to scale a business model that is typically saddled with persistent and burdensome variable costs.  If successful, Veritat will be able to deliver premium services to a mass audience.

As a registered investment advisor (RIA) that adheres to the fiduciary standard, Veritat provides comprehensive financial planning services through financial advisors who are employed by the company and share a common sense of mission.

We spoke with Dr. Kent Smetters who is the President of Veritat and a professor at the Wharton School at the University of Pennsylvania. 

Annuity Digest: How did Veritat come into existence?

Dr. Kent Smetters:...

Brandon Colby, MD, is a world leader in the field of...

David Stipp has written about science, medicine, the environment and biotech since 1982 for The Wall Street Journal, Fortune, Salon, Science and other publications. He led Fortune’s science and medical coverage from 1995 to 2005 as a senior writer, and from 1982 to 1995 covered science and medicine as a staff reporter at The Wall Street Journal. Over the past decade he has written extensively on the science of aging.  In 1998 he won a National Association of Science Writers’ award for best magazine article, and in 1993-4 served as a Knight Fellow at the Massachusetts Institute of Technology.

David’s most recent book, The Youth...

Tim Harrington is the Chairman and CEO of start-up eRollover.

Tim is a seasoned technology and consumer marketing entrepreneur.  Among Tim’s accomplishments is the ecommerce company Fogdog Sports--a venture he led from inception through successful IPO and post-IPO merger.

We had the opportunity to speak with Tim before his presentation at the Finovate conference in San Francisco.

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Walter M. Bortz II, M.D., is a Clinical Associate Professor of Medicine at Stanford University School of Medicine and a graduate of Williams College and the University of Pennsylvania School of Medicine.

Recognized as one of America’s leading scientific experts on aging and longevity, Dr. Walter Bortz's research has focused on the importance of physical exercise in the promotion of robust aging....